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港股异动 | 泡泡玛特(09992)再涨近5% IP国内外加速破圈 公司存在多个正面催化剂

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泡泡玛特(09992)再涨近5%,高见32港元,创22年7月至今新高。截至发稿,涨4.58%,报31.95港元,成交额7992.39万港元。

中信建投指出,瑞幸生椰拿铁3周年之际,联名泡泡玛特的热门IP LABUBU推出椰皇拿铁,及饮品周边、保温杯。LABUBU与瑞幸咖啡联名,我们认为除了IP授权收益外,更重要的是借助瑞幸在国内密集的开店网络,让LABUUB的形象触达到更多的用户。海外方面,泰国顶流明星Lisa在社媒分享LABUBU,对于泡泡玛特IP在海外破圈有明显的助推作用。该行指出,泰国市场是泡泡玛特出海重要一站;还需关注今年美国市场的发力。

大摩此前指出,泡泡玛特的股价在未来30天内有超过80%的可能性上升。潜在的正面催化剂包括第一季销售业绩,海外销售增长可能导致市场上调对其全年预测;5 月黄金周;Toy bricks将于6月推出;手机游戏将很快开始公开测试。该行称,该股仍有进一步上涨空间,因有充足催化剂和2023至2025年潜在约30%的盈利年复合增长率所支持。

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