港股异动 | 波司登(03998)涨超3% 近期防晒服产品上新 小摩看好其零售额翻倍
波司登(03998)涨超3%，截至发稿，涨3.37%，报3.99港元，成交额3029.19万港元。
消息面上，波司登近期携手权威时尚媒体《时尚芭莎》在上海举办夏季防晒衣新品发布活动，推出“骄阳系列3.0”及“都市轻户外”系列产品。据悉，2023年夏季，公司防晒服产品实现营收约5亿元，较上年同期的约1亿元大幅增长。山西证券预计其2024年防晒服产品营收有望达到10亿元。
摩通大根指出，将波司登最新推出的防晒服饰与Uniqlo、Beneunder、Descente、Kolon、Nike、Adidas、Fila等竞争对手的产品进行比较，该行结论是波司登有更广泛/更清晰的品类覆盖、更好的业绩、量化指标及物超所值，预期公司可获得更多市场份额。该行预期，波司登的防晒服饰零售额将于2024财年增长5倍以上，并于2025财年翻倍。
Reprinted from 引领外汇网，the copyright all reserved by the original author.
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