港股异动 | Keep(03650)尾盘涨近14% 公司减亏趋势向好 今年消费品业务有望改善
Keep(03650)尾盘涨近14%，截至发稿，涨12.07%，报4.55港元，成交额7040.99万港元。
国信证券指出，2023年Keep付费渗透率、月活用户平均收入均有明显增长，在良好成本及费用管控下，减亏趋势向好。2023年公司开始拓展户外装备品类和课程内容，在户外行业热潮下，有望带动消费品收入及毛利率提升。
德邦证券则指出，Keep作为全国最大的线上健身平台，在内容获客及会员变现方面优势逐渐凸显，当前会员渗透率达到10.7%，预计在优质内容完善、户外场景拓展、AI赋能下，会员留存与转化有望进一步提升。而在消费品变现方面，公司已逐步搭建其智能健身设备及配套产品矩阵，随消费情绪回流线上，有望带动24年消费品业务取得改善。
Reprinted from 引领外汇网，the copyright all reserved by the original author.
Disclaimer: The content above represents only the views of the author or guest. It does not represent any views or positions of FOLLOWME and does not mean that FOLLOWME agrees with its statement or description, nor does it constitute any investment advice. For all actions taken by visitors based on information provided by the FOLLOWME community, the community does not assume any form of liability unless otherwise expressly promised in writing.
FOLLOWME Trading Community Website: https://www.followme.com
Hot
No comment on record. Start new comment.