蓝月亮集团(06993)2023年毛利率增加至62.0% 权益持有人应占溢利3.25亿港元 末期息每股6港仙
蓝月亮集团(06993)公布2023年业绩，收益约73.235亿港元，毛利约45.4亿港元，毛利率增加至62.0%，公司权益持有人应占溢利3.25亿港元，每股盈利5.84港仙，拟派末期股息每股6.0港仙。
公告称，该集团继续专注于全品类的产品开发，坚持通过研发推出具有针对性及功能性的新产品。集团继续巩固于衣物清洁护理方面的领导地位，同时积极扩展个人清洁护理及家居清洁护理品类的市场。于2023年下半年，集团在产品系列上取得突破，推出净享泡沫沐浴露，并逐步推向市场。此外，集团继续推动其畅销产品如内衣专用洗衣液、除菌去味洗衣液及运动型洗衣液等的销售，实现产品组合多元化。
该集团致力提升及扩展其销售及分销渠道，并优化其全渠道销售策略。其亦专注于触达新的消费者、提升分销商的营运效率及增加品牌曝光率。
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