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港股异动 | 特步国际(01368)跌超7%领跌体育用品股 重点公司线上销售表现疲软 机构料行业竞争仍然激烈

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体育用品股持续走低,截至发稿,特步国际(01368)跌7.03%,报4.1港元;李宁(02331)跌6.7%,报19.5港元;361度(01361)跌4.61%,报3.31港元;裕元集团(00551)跌1.04%,报8.55港元。

东海证券指出,重点公司线上销售方面,根据魔镜数据,阿迪达斯、耐克、李宁11月线上销售额同比-35%、-1%、-72%,线上表现疲软。里昂此前则表示,运动服饰消费仍会持续下滑,预计大部分运动服饰厂商将在明年初完成库存清理,相应的折扣减少将带动品牌的毛利率受惠。该行预期,明年行业竞争仍然激烈,因为平均售价推动增长的机会较低,同时,广告及促销费用将会增加。

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