麦格理：维持腾讯控股(00700)“跑赢大市”评级 目标价455港元
麦格理发布报告称，维持腾讯控股(00700)“跑赢大市”评级，目标价455港元。
报告中称，公司用户生态系统具有吸引力同黏性，加上稳定的市场定位以及有利的收入组合，为可持续增长提供能见度。该行预计，即使存在竞争和周期性因素，视频账户货币化将推动广告业务持续增长。
该行指出，腾讯的成本结构较好支持盈利可见性。虽然金融科技及企业服务业务复苏可能会滞后，但相信凭借稳健的游戏产品线、海外扩张和广告钱包份额，腾讯仍将保持良好的发展势头。该行预计，腾讯明年总收入将同比增长12%，经调整利润同比增长22%。
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