港股异动 | 美图公司(01357)再涨超4% AI赋能影像与设计产品化转型 付费渗透率提升明显
美图公司(01357)午后再涨超4%，截至发稿，涨3.46%，报3.59港元，成交额1.62亿港元。
消息面上，财通证券指出，美图公司商业模式由商户在线广告费向用户VIP订阅费切换，产品定位由C端消费级应用向B端专业级生产力工具扩展。公司将经营重心聚焦于提升图像、视频编辑产品体验，通过AI技术实现产品差异化，提升付费率，从流量变现转型产品变现。
该行指出，美图公司旨在成为全球最大的影像及视频生产力软件与应用程序订阅服务提供商，战略聚焦订阅主业，付费率提升迅速；发布Miracle Vision大模型构建AI生态底座，赋能全产品线价值提升。
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