港股异动 | 上美股份(02145)涨超4% 机构指其抖音运营模式已见成效 多品牌有望全面向好
上份(02145)涨超4%,截至发稿,涨4.4%,报24.9港元,成交额285.77万港元。
消息面上,据亿邦动力数据,截至2023年11月12日0时0分,韩束抖音平台全天直播间GMV超6200万。韩束在抖音2023双11期间,开播60分钟GMV超1780万;全天直播间GMV首次突破6200万+;拿下了抖音旗舰带货榜TOP1。
国泰君安此前指出,公司具备品牌矩阵优势,韩束跑通后有望复制至红色小象等品牌中,带动多品牌全面向好。公司聚焦资源在韩束品牌,目前抖音运营模式已见成效,后续有望复制至其他品牌。
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