快手(01024)双11收官 快手女装品牌自播GMV同比去年增长155%
今年快手(01024)双11期间,快手女装品牌迎来快速增长。10月31日-11月11日,快手女装品牌自播GMV同比去年增长155%,品牌商家GMV同比增长超100%的商家数量达195个,头部知名品牌GMV同比增长388%,品牌扶摇计划流量曝光2.3亿+。其中,羽绒服类目GMV同比增长103%,派克服GMV同比增长40倍,羊毛衫GMV同比增长22倍,户外女装同比增长20倍。
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