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港股异动 | 微盟集团(02013)涨超5% AI赋能营销内容创作 公司大模型WAI助力商家双十一突围增长

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微盟集团(02013)涨超5%,截止发稿涨5.49%,报3.84港元,成交额7625万港元。

近日公司宣布旗下首款“SaaS+AI”的大模型应用产品WAI功能在双11前夕大幅提升,通过批量创作全场景策划内容、营销海报等,帮助商户营销生产效率提升50%以上,助力商家在大促中进一步降本提效。同时,基于微盟全渠道营销能力,帮助商家在视频号直播、小红书、微信、快手等方面实现全域营销,为品牌商家在双11营销中实现突围增长。

目前,微盟WAI为商家生成的AI营销内容中,平均2-3条就有1条可以被商家直接采用,已经助力红豆居家、美特斯邦威、特步等多家大型零售商家在智能营销实现显著的降本增效。品牌商家选择微盟WAI作为提升运营“杀手锏”工具背后,正是看中微盟将AI技术与SaaS产品和数字营销服务进行深度融合。

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