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中信建投:维持腾讯(00700)“买入”评级 目标价390港元

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中信建投发布报告称,予腾讯(00700)6个月目标价390港元,维持“买入”评级。集团2023-24年业绩具备较好的弹性,中长期业务仍具备较好的成长前景及获利回报。

该行指出,腾讯电商、生活服务、公用事业等贡献主要商品成交金额(GMV),未来受益线上化进程可望维持稳健成长。小游戏依托微信生态体系的流量红利,叠加规范整治后重启上行周期,版号常态化发放、暑期带来的买量需求提升,对应微信小游戏商业化进度加速。中长期看,微信小游戏可望打造差异化场景,依托闭环优势强化在发行、营运端的地位,取得额外增量。

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