关于运作，是这样定义的
运筹帷幄，需要把做好战略定位，将核心竞争力发挥到极致，做出的产品让它自己成为媒体，去讲话，需要在执行过程中修剪多出的“枝杈”。
在运作层次，如何打造极致产品内容，成了我们的核心话题。
比如知乎，一开始采取邀请注册，别人都认为是饥饿营销，其实是在做用户的心智运营，让用户一开始就感觉知乎不是大众问答社区，内容气质一下子就上来了。靠内容说话，内容就是媒体，自己会说话，口碑就形成了。
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