Followme Brand Resources | Logos, Media Kit, Brand Assets & Guidelines

The Followme logo

You can download our logo from the link below. It's important you use the current version of the logo. Please use the link below and don't download a logo from a Google search which may be out of date or incorrect.

On white

A Followme Orange logo on a white background is our primary logo use.

Over imagery

The orange Followme logo can also be used on images that consider image content and contrast.

Secondary logo color

Our secondary expression of the logo is in white with a transparent 'f'.

On Orange

A white logo on a Followme Orange background is our secondary logo use.

Over imagery

Use a Followme Orange logo over imagery with attention to content and contrast. The 'f' must be white, not transparent.

Logo usage

We have a series of rules of how to apply our logo to ensure consistency.

Minimum size

Use the established spacing rules

Logo minimum size

The minimum logo size for digital applications is 16px wide. In print, the minimum size is 6mm wide.

Logo clear space

Clear space is defined by taking the width of our logo and dividing it by four. So, if X represents the width of the logo, the clear space would be 1/4 X. This space applies to all applications.

Clear space

The clear space of the Followme logo is defined by doubling the height of the symbol, which is applied equally around the edges of the logo.

In Use Examples

Below are some examples of where our logo is used in the correct way. Always ensure you give clear space around the logo and never place it too close to other logos or text. The logo should always be at least half a logo distance away from any other content.

Example website

Example application

Example Branded Peripherals

Example Outdoor Advertising

Example surrounding

Example surrounding

Logo Watchouts

Our logo is often used in an incorrect way. Please avoid using any of the following examples.

DON'T stretch or alter wordmark in any way

DON'T USE

DON'T crop wordmarks

DON'T USE

DON'T use wordmarks as masks

DON'T USE

DON'T use any unapproved variations

DON'T USE

DON'T outline the logo

DON'T USE

DON'T make the logo 3D

DON'T USE

Brand Partnerships

Our logo is often used in an incorrect way. Please avoid using any of the following examples.

DON'T use the partnership lockup over a busy image

DON'T USE

DON'T add any colors to the partnership lockup

DON'T USE

DON'T use the wordmark as very different sizes

DON'T USE

DON'T use a logo that only contains graphics

DON'T USE

DO use the established spacing rules

DO USE

DO strive to have the wordmarks be the same height

DO USE

Followme brand resources and guidelines

The logo is our most important brand asset. We use it with consistency and intention to represent the world of social discovery to billions of people around the world.
Followme dedicates substantial resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, Followme enforces its rights against people who misuse its trademarks.
Followme's trademarks are owned by Followme and may only be used as provided in these guidelines or with Followme's permission.
A list of some of Followme's trademarks can be found here. You may not use or register, or otherwise claim rights in any Followme trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. You should not use or claim rights in any trademark in a way that is confusingly similar to or dilutive of Followme's trademarks, including as, or as any part of, a trademark. Do not use Followme's trademarks for anything that would be inconsistent with Followme's Terms of Service or Community Standards.
We may revoke permission to use Followme's trademarks at any time. Followme reserves the right to withhold approval of content that it considers inconsistent with the Followme brand.