【#超6成滑雪潜水消费者为女性# 95后女性年均旅行4次】随着2022年北京冬奥会临近，滑雪成为大众参与度越来越高的运动。据《中国滑雪行业白皮书》显示，我国滑雪产业发展驶入快车道，滑雪人次超过2000万，市场规模接近900亿元。相关数据显示，过去一年，滑雪、潜水等项目的女性玩家占比超六成，预订量是男性的近2倍。随着时代发展，通过旅行和运动投资自己的女性越来越多，近5年，95后Z世代女性出游人次年均增长超50%。2020年超6成旅行度假由“她”主导，年均旅行4次。
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