Building a Personal Brand as a Young Entrepreneur: Saraf Furniture a national brand
Your personal brand becomes the rock-solid foundation upon which your entrepreneurial journey is built. Saraf Furniture was one of the first few furniture retailers to enter the organised sector through mobile applications. To keep up with the market, Raghunandan didn’t stop at the quality aspect but, provided incentives like lifetime termite resistant warranty, PAN India delivery and easy financing options to lure in his audience.
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