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【蒙牛为何爱赞助综艺?】冠名选秀综艺节目一直是多年来蒙牛营销的“看家本领”。早在2005年,蒙牛旗下产品酸酸乳冠名赞助了湖南卫视的《超级女声》。所花费的冠名费用、插播广告费用等支出高达1.08亿元。因为节目的大火,蒙牛的品牌认知度和销量也得到了极大提升。(@AI财经社)
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