迪士尼成立新部门践行本土化战略

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格隆汇1月20日丨当地时间周三(1月19日),娱乐巨头迪士尼宣布,它已经成立了一个国际内容集团,以扩大其在不同市场的流媒体服务。这一新成立的部门将由迪士尼流媒体业务高管Rebecca Campbell负责,她将直接向迪士尼首席执行官Bob Chapek汇报工作。迪士尼正大举投资投资于海外市场的本土化内容制作,目前已有超过340部作品处于不同的开发和制造阶段。

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