外汇及差价合约经纪商GemForex日前宣布，已与足球运动员大卫•贝克汉姆签署长期合作协议，他成为该公司的品牌大使。
根据协议，贝克汉姆将帮助在亚洲推广GemForex品牌及其服务。
此次合作是由Sports Media Gaming促成的，交易金额暂未公布。
今年早些时候，总部位于都柏林的经纪商AvaTrade与奥运冠军尤塞恩•博尔特签约，后者成为其品牌大使。
还有包括像eToro这样赞助多个体育俱乐部的，以扩大其品牌影响力。
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