Lowongan Kerja Digital Performance Marketing Specialist - ForexIMF (Bandung) Job Description • Plan and execute all digital acquisition activities (for mobile app and website) using ads platform including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc. • Work on a budget to reach maximum KPI keeping the CAC at the optimum level. • Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on the insights. • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers. • Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better. • Suggest new digital channels that have the potential to increase new user numbers in an efficient way. Job Requirement • Bachelor's degree (or higher) in any related field with a strong quantitative background. • Proven working experience in digital marketing (Min 2 years), extensive experiences in managing in-house digital performance marketing at technology company (such as e-commerce, online-travel, mobile-gaming, etc) is preferable. • Highly proficient in using digital ads platform such as Facebook Ads, Google Ads, Twitter Ads • Have experience in managing Ad Networks for acquisition campaigns. • Have basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO). • Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes. • Creative in identifying target audiences and devising digital campaigns that engage consumers the most. • Have a good understanding of mobile attribution tools (e.g. Appsflyer). • Understand the basics of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360). • Have basic understanding of Google Analytics. • Strong analytical skills and data-driven thinking. • Up-to-date with the latest trends and best practices in online marketing and measurement. • Able to generate meaningful reports using tools such as Google Data Studio would be a plus. • Experiences in handling programmatic ad buying would be a plus.