随着互联网的发展，身处信息爆炸的时代，恶俗营销能通过把握时间和爆点，借助暴力、色情等方式，达到迅速吸引公众注意力、扩大影响力的目的。但是由于内容庸俗，价值观存在偏差，在引发争论、形成热点的同时，也很容易翻车，引起舆论的不满。随着国人素质和消费意识的提升，消费者购买的不只是产品，还有品牌溢价和形象。恶俗营销带来的负面影响可能不只是一次短暂的争议，还会让消费者对品牌的印象大打折扣。
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