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每天记录各渠道数据,算环比同比属于数据维护; 从环比同比中找到阻碍业务发展的核心运营环节,属于定位问题; 通过分析数据,找到最佳迭代方案,用数据辅助运营规划决策,实际推动业绩增长,属于解决问题。 不管底层做的多好,我们常用的还是指标。通过这些指标能更好地表达产品。 我们把产品发展阶段归结为三个阶段: 第一个阶段是尝试阶段。 第二个阶段是增长阶段,如何让数据规模、用户规模变得更快。 第三个阶段是营收阶段。 阶段性不同,要根据阶段确立指标。 一个企业一个阶段的指标应该是聚焦的,只是一个阶段换一下。

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