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重点聚焦“一老一少” 上海农商银行开展宣教活动引导消费者提高风险防范意识

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重点聚焦“一老一少” 上海农商银行开展宣教活动引导消费者提高风险防范意识

新民晚报讯(记者 杨硕)为持续推进消费者权益保护,并为维护金融秩序稳定作出更大贡献,“3·15”国际消费者权益保护教育宣传周期间,上海农商银行以金融消费者为中心,聚焦“一老一少”,带动中间人群,深化公众教育根基,延伸普惠金融触角,积极开展针对性、精准化金融宣教活动。

据介绍,面对金融知识相对匮乏的老年客群,该行开设“乐享生活手机课堂”,手把手教授老年客户如何使用智能手机,帮助老年客户跨越“数字鸿沟”。积极发挥金融机构调解工作站作用,联合上海市金融消费纠纷调解中心,为老年人开展专题讲座,以案说法、举案识骗,增强老年客户反诈防骗意识。

同时,上海农商银行聚焦未成年人个人信息保护,绘制“叮!保护个人信息安全秘籍来袭(未成年人篇)”漫画长图、拍摄“加强个人信息保护,从未成年人抓起”原创视频,以“金融杂货店”公益金融课堂为形式,以走进中小学校园为契机,帮助未成年人及其监护人正确认识“数字时代”个人信息的重要性,养成良好金融素养,守护资金安全。

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