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广电总局:严查购物短片广告和医药广告

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中国新闻网 1月6日报道,广电总局5日发文称,针对监测发现部分广播电视播出机构违规播出购物短片广告和医药广告,存在宣传治愈率有效率或以医患等形象做疗效证明、以节目形态变相发布广告、夸张夸大宣传、广告时长超时等问题。广电总局强调,各级广播电视机构要提高政治站位,强化政治担当,牢牢把握正确的政治方向、舆论导向和价值取向,始终将社会效益放在首位,严格遵守广播电视广告播出的相关法律法规,严格广告播出审查和监测监管,发现问题严肃处理,维护良好的播出秩序。
(原题为《广电总局严查购物短片广告医药广告》)

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