Shuaa Securities Rebrands to International Securities

Shuaa Securities, one of the leading brokerage houses in the Emirates, announced that it has rebranded to International Securities. The company has a strong market share in the UAE region.

According to the official announcement, the Abu Dhabi-based financial services company changed its name from Shuaa Securities to International Securities after its recent acquisition by International Holding Company.

International Securities recorded a total volume of 57 billion AED at the Abu Dhabi Securities Exchange (ADX) and Dubai Financial Market (DFM) in 2020. The company’s total market share among brokers in the UAE is now more than 20%.

Commenting on the recent rebranding, Ayman Hamed, CEO of International Securities, said: “Throughout the years, International Securities has been known for our quality, bespoke offerings, utilizing the latest in technology to ensure we remain at the forefront of the capital markets in the region and deliver on our promise of putting customers first. As we embark on 2021, we look forward to another year of more achievements and new products and services for our clientele under a fresh brand, accelerated by the strategic strength of our partner IHC.”

International securities is regulated by the UAE’s Securities and Commodities Authority with headquarters in Abu Dhabi. The company offers financial services including trading, execution and research-related services to retail and institutional clients.

Regional Expansion

International Holding Company aims to expand into the UAE region with the latest acquisition. Syed Basar Shueb, CEO and Managing Director of International Holding Company, mentioned the growth potential of the broker in the region.

“IHC’s Capital business is one of our highest-performing verticals and is an important pillar of our ambitious growth strategy. International Securities represents a successful homegrown company that has developed into a leading brokerage firm, and we see significant value potential in continuing to grow their business under the new name,” Shueb said.

In addition to the recent acquisition, International Holding Company and its subsidiaries announced several investments in different firms this year.